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TRIPEPI SMITH marketing * technology ^ public affairs QUALIFICATIONS OF STAFF It is anticipated that Director Jon Barilone will be the team lead on the project. Jon will handle logistics, coordination and project management, Tripe pi Smith Principal Ryder Todd Smith will make council presentations, facilitate community discussions and actively participate with senior staff in ideation and brainstorming discussions. Business Analyst Bria Balllet will help bring ideas to life visuaIlythrough graphic design, while also assisting Jon with various marketing tasks. Business Analyst Karen ViIIasenor will provide additional project management support, research support and documentation. AdditionaITS resources will be brought to the table when needed to aid the City in telling its story. Rates of all resources remain the same as the current ad hoc engagement. Ryder Smith Ryder Todd Smith has a mixed background in the worlds of President & Co -Founder government relations, technology and marketing. He served as Contact: i er n e isrnith cam the SVP of operations and Chief Information Officer for a ` software -as -a -service startup in the financial services sector. Prior to that, he was the Technology Manager for a regional staffing firm. Ryder leads Tripepi Smith and is the ultimate project owner on all work handled by the firm. He is the creator of the City Internet Strategies Study and a frequent speaker on the local government circuit on local government use of the Internet to engage and connect with residents. He is a resident of Tustin, where he serves on the Planning Commission. Ryder graduated from Claremont McKenna College with a Bachelor of Arts in Politics -Philosophy -Economics and a dual degree in Economics. Jon Barilone Jon Barilone has a wide-ranging knowledge and skill set from Director years of Internet marketing and marketing communications work Contact: Jon( a�tri epismith.corn, in a variety of industry verticals. Jon's professional background includes search engine optimization and advertising, website content management, content writing and editing, product marketing management, and significant experience with social media marketing and community management. Jon graduated from Claremont McKenna College with a Bachelor of Arts in Literature.