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TRIPEPI SMITH marketing • technology e public affairs METHODOLOGY AND APPROACH Tripepi Smith envisions our role in this contract as a public relations and communications partner in the following ways, but not limited to: • Providing communications support and direction to the City regarding community strengths, messaging, media relations, outreach and crisis management • Facilitating creation of a communications calendarthat unifies messaging across platforms and departments, ensuring a clear city voice • Coordinating communications and messaging between departments • Working with staff to manage and develop proactive media relations efforts • Working with staff to manage social media channels daily and ensuring staff is up-to-date on latest technological tools • Monitoring social media platforms and advising the City on best practices for communicating with the public across all platforms • Measuring outreach breadth and engagement with Google Analytics and othertools • Developing articles, press releases, opinion columns, advertorials and/or pitches to promote on various targeted media outlets as requested • Managing media interviews, broadcast appearances, phone/interviews forthe City, along with developing scripts and providing interview preparation • Acting as a liaison for any media or city partners and influencers and acting as a clearinghouse for media -related inquires • Assisting with content development for radio, cable, or TV and promote on City's website, social media, and YouTube Channel o Ensuring that content, whether organically produced or from city influencers, will be consistent with City branding Services Proposed by Tripepi Smith Tripepi Smith offers a complete set of services to effectively function as the City's Public Relations and Community Outreach partner. Our firm is able to cover policy matters from content production through face- to-face community engagement. The following examples of work have been executed by members of our team, including those identified above: I()