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T"RIPEPI SMITH <br />marketing • technology a public affairs <br />Policy Strategy Expertise—Tripepi Smith can use its knowledge of policy matters and develop keytalking <br />points that align with areas of interest for the City. <br />Example Work: Tripepi Smith (Ryder Todd Smith) supported community education efforts related to a <br />storm water parcel tax measure in the City of Culver City. Measure CW was passed with more than 73 <br />percent support. Tripepi Smith coordinated the messaging, graphic design and digital efforts for resident <br />education on the measure. <br />Measure Page: I:ittit,/z,I�TYEl <br />Example Work: Tripepi Smith (Melanie James & Ryder Todd Smith) supported community education <br />efforts related to the Fountain Valley Crossing Specific Plan effort. This included assembly of a FAQ to <br />address community misinformation. <br />FAQ Page: I_it� ((www foul t�inv_alfey,�r�jFaq as �x?QID=zZz <br />Graphic Design Management—Tripepi Smith has three in-house graphic artists with access to the complete <br />Adobe Creative Suite. Our artists' experience working in public affairs expedites their development process <br />and reduces the possibility of design direction being lost in translation. <br />Example Work: For the City of Millbrae, Tripepi Smith (Melanie) created a series of flyers and online ads to <br />promote their Water Utility Infrastructure Study Sessions. The City used these to help inform their <br />community about the issues with the current system and the impacts and needs of replacing pipes and <br />pumps. <br />First Session Flyer: htl:bit.,(z_7hU,gF, <br />Second Session Flyer: I : Lt,l zkQUIHC <br />Third Session Flyer: http-../ CUZUDa <br />Sample Facebook Advertisement for Third Session: http;jLt..I+,kUwopY <br />Tripepi Smith also produced a postcard fortheir sewer modernization public workshop. The goal of the <br />postcard was to inform all Millbrae residents aboutthe workshop so they could attend and learn about the <br />program's goals: itt. jjbit l zpj2j.k y <br />