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IL PREFACE <br />The City of Pasadena and the businesses located here depend on the spending of those who live, <br />work, visit and do business here to support our community. Pasadena's economic well-being <br />hinges on the city being home to diverse, growing and dynamic commercial enterprises. The City <br />relies on many revenue sources. Sales tax from retail stores is a major contributor to the General <br />Fund, providing approximately 18% of general fund revenues. The Transportation and Public <br />Works Department budgets are funded by taxes generated by the sale of gasoline, based on <br />population formulas. Vital services are funded through property tax from residential and <br />commercial property owners, which contribute 17% of the City's general Fund revenues. Taxes <br />on utility use generate 15% of General Fund monies for Pasadena. <br />In Pasadena in 2007, six of the top ten property tax generators were office developments. The <br />aggregate assessed valuation for these six office buildings was approximately $581,000,000. <br />These six properties provide $981,000 in property tax revenue annually to the city. These same <br />projects bring property tax revenues of $1,220,000 to the Pasadena Unified School District, <br />$1,743,000 to Los Angeles County and $465,000 to Pasadena City College. That $581,000,000 <br />represents an increase of more than 80% over 1998 assessed value. Those six properties also <br />represented 4% of the total property tax revenue for Pasadena and slightly less for PUSD. <br />Commercial customers, including office buildings, represent 60% of the revenues to Pasadena's <br />Power Department. Five of the top ten electric customers for Pasadena are office buildings. A <br />typical office complex of 75,000 square feet pays, on average, $206,250 for electricity and <br />$112,500 for other public utility services. New commercial customers present the opportunity to <br />build on existing revenues and to install conservation protocols to meet or exceed Pasadena's <br />green standards. Retrofitting existing office buildings with energy efficient systems could also <br />help Pasadena meet renewable energy goals. <br />Right now, Pasadena faces challenges to its economic stability. As in any mature city, space for <br />commercial development of any kind is limited. The sub -prime mortgage crisis and the <br />subsequent fallout in the financial markets precipitated a recession that has severely limited <br />money available for investment. It is anticipated that it may be as many as four to five years <br />before those markets recover. In the meantime, Pasadena must protect its financial foundations <br />and plan for the future. <br />With the concerns generated by declining retail sales projections, the shrinking spending ability <br />of the average family along with the universal tightening of spending habits, it may be time to <br />examine Pasadena's economic base and consider adjustments to stabilize the city's financial <br />future. <br />Now that our softening economy means fewer discretionary dollars in the hands of consumers, it <br />may be appropriate for the City of Pasadena to consider adjusting the mix of retail, <br />entertainment, restaurant, industrial, institutional and commercial office uses for the near and <br />long term future. Sales tax dollars are dependent on market forces, consumer trends and <br />