60A - DRAFT OF FY 2020-21 TO FY 2024-25 STRATEGIC PLAN

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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: MAY 19, 2020 TITLE INTRODUCE THE DRAFT OF THE CITY OF SANTA ANA FY 2020-21 TO FY 2024-25 STRATEGIC PLAN AND PROVIDE DIRECTION TO STAFF CLERK OF COUNCIL USE ONLY: ❑ As Recommended ❑ As Amended ❑ Ordinance on 11' Reading ❑ Ordinance on 2n° Reading ❑ Implementing Resolution ❑ Set Public Hearing For_ CONTINUED TO /s/ Kristine Ridge FILE NUMBER CITY MANAGER RECOMMENDED ACTION Introduce the draft "City of Santa Ana FY 2020-21 to FY 2024-25 Strategic Plan" and provide direction to staff. DISCUSSION In accordance with the Santa Ana Municipal Code Section 2-157, every five years the City Manager is responsible for preparing and submitting to the City Council a strategic plan. A strategic plan sets goals for an organization and outlines a plan to achieve them. Strategic Planning is a best practice for all organizations, both public and private. With input from constituents, the City's Strategic Plan represents a shared vision for the future of Santa Ana. The last five-year strategic plan was prepared in FY 2013-14, covering the five years from July 1, 2014 to June 30, 2019. With the adoption of the FY 2019-20 budget, the City Council approved a one-year extension of the previous strategic plan. Beginning in FY 2020-21, a new strategic plan is required. At the beginning of the calendar year, the City issued a Request for Proposals from strategic planning consultants and selected OnStrategy based upon their extensive experience, including local government (including past experience with the City and County of San Francisco (CA) and the City of Reno (NV)). The process to develop the plan initiated in March 2020 and took place over the proceeding three months. Due to the impacts of the COVID-19 pandemic, all meetings took place digitally over the phone or utilizing virtual sessions. The process included data collection, interviews with the councilmembers, and an initial executive staff survey. These results were synthesized into focus areas that were then further refined by two strategic planning sessions with City management. Subsequent to those efforts, two virtual community meetings were conducted to obtain public input using social media platforms. Live events were held across Facebook Live, YouTube, and Instagram. In addition, the City posted a Strategic Plan survey on its website for two weeks to maximize public input. The community input was incorporated to refine the strategic goals and short-term initiatives. 60A-1