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TASK 4: MEDIA RELATIONS <br />Objective: <br />Many of Orange County's 3.2 million residents stay informed through reading content from <br />daily and weekly publications, listening to AM/FM radio and by watching local television news <br />affiliates — in English, Spanish, Vietnamese and other languages. Through this task we will <br />identify and secure editorial placements with OC- and LA -based news outlets through <br />dedicated media relations efforts. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 4-A: MEDIA RELATIONS OUTREACH (JULY — SEPT 2020 <br />Objective: <br />Apply the "Three Cs" of media relations — 1) Communicate news about the ReadyOC <br />campaign and emergency preparedness efforts, 2) Capitalize on news of the day pertaining to <br />readiness, and 3) Create news about the ReadyOC campaign and emergency preparedness <br />efforts throughout Orange County. <br />Task Description: <br />Implement a monthly effort to identify, craft, coordinate and deliver stories about preparedness <br />in Orange County in ways that help secure editorial coverage by print, digital/online, radio and <br />television news outlets. Efforts will also be made to offer county resources — Fire and PD <br />chiefs, subject matter experts, elected officials — to reporters and producers when news <br />attention is trained on emergencies and threats. At least one story relating to ReadyOC and/or <br />preparedness will be crafted per sub -task. Story pitches will reflect seasonal occurrences, <br />including summer fire safety, youth preparedness, and National Preparedness Month. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan (and creative, if needed) approval from the Santa <br />Ana Project Manager <br />Santa Ana shall: <br />a. Approve plan and activities <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by <br />September 2020. <br />10 <br />