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Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned to occur by December <br />2020. <br />TASK 7-13: COVID-19 MESSAGING AND MATERIALS (JAN — JUNE 2021) <br />Objective: <br />Working in concert with Ready.gov, changes in preparedness guidelines will be written as a <br />primer specifically for Orange County. These new guidelines need to be shared with <br />influencers at public and private organizations. All materials relating to preparedness <br />guidelines — including new collateral materials on pandemics — also need to be created and/or <br />updated and shared with residents across OC and in multiple languages. <br />Task Description: <br />Create new pandemic materials and update existing preparedness materials as impacted by <br />Covid-19 pandemic. Activities include: <br />b. Messaging Primer — work with FEMA to craft and edit messages and guidelines for <br />preparedness as altered by the Covid-19 pandemic (this is likely to be fluid so updates <br />during this contract year will likely be necessary) <br />c. Update, prepare digital files and print collateral pieces on new preparedness guidelines <br />as impacted by Covid-19 pandemic. Conduct review of all ReadyOC collateral pieces <br />and suggest updates as needed due to Covid-19 pandemic <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned to occur by April 2020 <br />TASK 8: DIGITAL TOOLKITS <br />Objective: <br />Develop, produce and distribute digital toolkits of materials for OC cities, jurisdictions, and <br />community partners to share. Toolkits will include multimedia as well as printable content from <br />Ready.gov and also customizable content from all appropriate Orange County based entities <br />that support preparedness efforts. Also included in these toolkits will be social media posts <br />(text and images/graphics), newsletter articles, and text and images for websites. <br />Task Description: <br />See sub -tasks for specifics. <br />18 <br />