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Santa Ana shall: <br />a. Review monthly analytics and meet as needed <br />b. Approve program efforts and assist in Steering Committee distribution as needed <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by <br />December 2020. <br />TASK 10-B: REPORTING AND MEETINGS (JAN — JUN 2020) <br />Objective: <br />Manage the ongoing reporting and measurement of campaign data including web, social <br />media, and advertising impressions; website traffic; and app downloads among others. <br />Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. <br />Task Description: <br />a. Analytics — Record monthly analytics on campaign efforts, including website, social <br />media, mobile app, advertisements, earned media relations, and more. <br />b. Dashboard — Provide a monthly analytics dashboard that details campaign <br />achievements of the month. <br />c. ReadyOC Steering Committee — Provide periodic electronic updates to ReadyOC <br />steering committee to ensure.all interested parties are kept up to speed with OC <br />preparedness efforts. <br />d. Meetings — Conduct meetings with Santa Ana Project Manager and relevant partners as <br />necessary. <br />Responsibilities: <br />WBC shall: <br />a. Track campaign metrics <br />b. Create and update a campaign dashboard <br />c. Share relevant updates with the ReadyOC Steering Committee as needed <br />d. Conduct meetings as needed <br />Santa Ana shall: <br />a. Review monthly analytics and meet as needed <br />b. Approve program efforts and assist in Steering Committee distribution as needed <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by <br />June 2021. <br />23 <br />