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This task is considered complete upon the completion of the support period and when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by May 2021. TASK 10: REPORTING AND MEETINGS Objective: Manage the ongoing reporting and measurement of campaign data including web, social media, and advertising impressions; website traffic; and app downloads among others. Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Task Description: See sub -tasks for specifics. Responsibilities: See sub -tasks for specifics. Completion Criteria: This task is considered complete when all budgeted sub -tasks have been completed in their respective entirety. TASK 10-A: REPORTING AND MEETINGS (JULY — DEC 2020 Objective: Manage the ongoing reporting and measurement of campaign data including web, social media, and advertising impressions; website traffic; and app downloads among others. Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Task Description: a. Analytics — Record monthly analytics on campaign efforts, including website, social media, mobile app, advertisements, earned media relations, and more. b. Dashboard — Design a new monthly analytics dashboard that details campaign achievements of the month. Provide monthly updates. c. ReadyOC Steering Committee — Provide periodic electronic updates to ReadyOC steering committee to ensure all interested parties are kept up to speed with OC preparedness efforts. d. Meetings — Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Responsibilities: WBC shall: a. Track campaign metrics b. Create and update a campaign dashboard c. Share relevant updates with the ReadyOC Steering Committee as needed d. Conduct meetings as needed 22