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Task Description: <br />Handle all aspects of social media community management by posting updates, engaging with <br />users, and optimizing frequently. Social media will be managed and in accordance with S4 <br />approved processes and protocols. <br />c. Social Media Content— share and create engaging photo, video and relevant <br />preparedness content via social media channels. Efforts will be made to reuse national <br />campaign elements and customize them to Orange County when able. <br />d. Social Media Management Platform — use of a social media management platform to <br />allow for efficient posting of content, community management, and reporting. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative, elements and seek plan approval from the Santa Ana Project <br />Manager <br />Santa Ana shall: <br />a. Approve social media plans <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned by <br />December 2020. <br />TASK 2-C: SOCIAL MEDIA OUTREACH (JAN — MAR 2021 <br />Objective: <br />Update, manage and maintain campaign social media channels, Twitter, Instagram and <br />YouTube, 24/7 through the contract term. Content will be repurposed from the national <br />campaign and customized to Orange County when able and created as needed. <br />Task Description: <br />Handle all aspects of social media community management by posting updates, engaging with <br />users, and optimizing frequently. Social media will be managed and in accordance with S4 <br />approved processes and protocols. <br />b. Social Media Content — share and create engaging photo, video and relevant <br />preparedness content via social media channels. Efforts will be made to reuse national <br />campaign elements and customize them to Orange County when able. <br />G. Social Media Management Platform — use of a social media management platform to <br />allow for efficient posting of content, community management, and reporting. <br />Responsibilities: <br />WBC shall: <br />Develop the initiative, elements and seek plan approval from the Santa Ana Project <br />Manager <br />