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Promotion — Promote downloads of the updated ReadyOC app and create messaging <br />explaining the new functionality of the S4 features <br />Responsibilities: <br />WBC shall: <br />d. Keep mobile app content and user experience up to date, and seek approval from the <br />Santa Ana Project Manager as needed <br />6�Ti"WATIr R IMIN <br />a. Approve content and development plans <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned by June <br />2021. <br />TASK 5: MEDIA RELATIONS <br />Objective: <br />Identify and secure editorial placements with OC- and LA -based news outlets through <br />dedicated media relations efforts. Orange County residents want to read, listen to and watch <br />trusted local news sources (in their language of choice) when terrorism events happen for an <br />understanding of how it impacts them and how they can guard against something similar <br />happening in their own backyards. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 5-A: MEDIA RELATIONS OUTREACH (JULY-SEPT 2020) <br />Objective: <br />Apply the 'Three Cs" of media relations — 1) Communicate news about the S4 campaign and <br />safety/anti-terrorism efforts, 2) Capitalize on news of the day pertaining to readiness, and 3) <br />Create news about the S4 campaign and safety/anti-terrorism efforts throughout Orange <br />County. <br />Task Description: <br />Implement a monthly effort to identify, craft, coordinate and deliver stories about safety/anti- <br />terrorism efforts in Orange County in ways that help secure editorial coverage by print, <br />digital/online, radio and television news outlets. Efforts will also be made to offer county <br />13 <br />