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experts to reporters and producers when news attention is trained on safety/anti-terrorism and <br />threats. At least one story relating to S4 and/or safety/anti-terrorism will be crafted per sub - <br />task. Story pitches will reflect seasonal occurrences, including 9/11 and general safety tips. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan (and creative, if needed) approval from the Santa <br />Ana Project Manager <br />Santa Ana shall: <br />a. Approve plan and activities <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by <br />September 2020. <br />TASK 5-113: MEDIA RELATIONS OUTREACH (OCT — DEC 2020 <br />Objective: <br />Apply the "Three Cs" of media relations —1) Communicate news about the S4 campaign and <br />safety/anti-terrorism efforts, 2) Capitalize on news of the day pertaining to readiness, and 3) <br />Create news about the S4 campaign and safety/anti-terrorism efforts throughout Orange <br />County. <br />Task Description: <br />Implement a monthly effort to identify, craft, coordinate and deliver stories about safety/anti- <br />terrorism efforts in Orange County in ways that help secure editorial coverage by print, <br />digital/online, radio and television news outlets. Efforts will also be made to offer county <br />experts to reporters and producers when news attention is trained on safety/anti-terrorism and <br />threats. At least one story relating to S4 and/or safety/anti-terrorism will be crafted per sub - <br />task. Story pitches will reflect seasonal occurrences, including National "If You See Something, <br />Say Somethings Awareness Day, National Cyber Security Awareness Month, and holiday <br />travel safety. <br />Responsibilities: <br />WBC shall: <br />b. Develop the initiative and seek plan (and creative, if needed) approval from the Santa <br />Ana Project Manager <br />Santa Ana shall: <br />b. Approve plan and activities <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by <br />September 2020. <br />14 <br />