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Develop, produce and distribute a digital toolkit of materials for OC cities, jurisdictions, and community partners to share. The toolkit will include social media posts (text and images/graphics), newsletter articles, and text and images for websites. Task Description: a. Handle design, writing, production and distribution of a Digital Toolkit of safety messaging. Topics will include strange things to be aware of in one's surroundings, and how to report suspicious activity. Content will be based on national preparedness messaging that is customized to Orange County. Content may be created as necessary where messaging gaps are identified. b. Create an online repository of resources for partners to access. c. Distribute electronically to OC cities, jurisdictions, and community partners to share. Responsibilities: WBC shall: a. Develop all materials and seek approval from the Santa Ana Project Manager b. Partner with local organizations to combine content when able c. Distribute electronically to identified partners Santa Ana shall: a. Approve materials and support electronic distribution as needed Completion Criteria: This task is considered complete upon the completion of the support period and when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by June 2021. TASK 8: REPORTING AND MEETINGS Objective: Manage the ongoing reporting and measurement of campaign data including web, social media, and advertising impressions; website traffic; and app downloads among others. Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Task Description: See sub -tasks for specifics. Responsibilities: See sub -tasks for specifics. Completion Criteria: This task is considered complete when all budgeted sub -tasks have been completed in their respective entirety. TASK 8-A: REPORTING AND MEETINGS (JULY — DEC 2020) 19