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Objective: Manage the ongoing reporting and measurement of campaign data including web, social media, and advertising impressions; and website traffic; among others. Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Task Description: a. Analytics — Record monthly analytics on campaign efforts, including website, social media, mobile app, advertisements, earned media relations, and more. b. Dashboard — Design a new monthly analytics dashboard that details campaign achievements of the month. Provide monthly updates. c. S4 Steering Committee — Provide periodic electronic updates to S4 steering committee to ensure all interested parties are kept up to speed with OC safety efforts. d. Meetings — Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Responsibilities: WBC shall: a. Track campaign metrics b. Create and update a campaign dashboard c. Share relevant updates with the ReadyOC Steering Committee as needed d. Conduct meetings as needed Santa Ana shall: a. Review monthly analytics and meet as needed b. Approve program efforts and assist in Steering Committee distribution as needed Completion Criteria: This task is considered complete upon the completion of the support period and when the Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by December 2020. TASK 8-13: REPORTING AND MEETINGS (JAN — JUN 2021) Objective: Manage the ongoing reporting and measurement of campaign data including web, social media, and advertising impressions; and website traffic; among others. Conduct meetings with Santa Ana Project Manager and relevant partners as necessary. Task Description: e. Analytics — Record monthly analytics on campaign efforts, including website, social media, mobile app, advertisements, earned media relations, and more. eTi]