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2. Follow best practices by ordering a full study of the market impacts and reasonable fee <br />target. The City has already retained the services of Keyser Marston Associates (KMA) <br />for this in their July 2nd, 2019 review of the HOO. <br />3. Apply the HOO to all new residential development. <br />4. Provide exemptions based on desired factors such as sustainable building practices, <br />innovative construction methods, cooperative ownership models, `missing middle' <br />building types, and other public benefit thresholds. <br />5. Tackle the financing issue head on by working towards the creation of a public bank to <br />help fund high quality local standards. This would have the added benefit of making the <br />actual financial estimates of developers more transparent to policy makers. <br />We agree that Santa Ana shouldn't shoulder the responsibility for the regional housing crisis, but <br />the City should remember that it is beholden to the well-being of its residents, not the policy <br />failures of neighboring cities. As members of the current Council can attest, the most significant <br />barrier to development in Santa Ana is political opposition. Dismantling the HOO only adds to <br />the number of politically organized residents who will oppose all new development. <br />