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I. THE STUDY CONTEXT <br />INTRODUCTION <br />In an effort to continually improve and enhance services and overall organizational effectiveness, PRCSA <br />participated in an extensive process to address financial sustainability through the creation of a Resource <br />Allocation and Cost Recovery Philosophy, Model, Policy and Services Assessment. This process and <br />its outcomes will guide PRCSA in evaluating its service provision strategy to ensure it is running at its <br />optimal level, and the system is sustainable in the long run. <br />This study looks at how the community's tax investment is used to support the programs and services of <br />the PRCSA. This is represented by a subsidy level and ultimately measured by taking the tax investment <br />and dividing it by the cost of providing a service. It is expressed as a subsidy level percentage. What is <br />not covered by the tax investment is often referred to as cost recovery. The measure of cost recovery <br />is a simple equation: Revenue generated divided by the cost of providing a service, represented as a <br />percentage. This measurement is complementary to the measurement of subsidy level. <br />Cost Recovery is a complex subject. Essentially, it represents a decision to generate revenues by charging <br />fees, or other types of revenue, for some, or all, programs and services relative to the total operational <br />costs to provide them. It can be controversial if not understood. Cost recovery does not imply that <br />the target is total recovery of the cost; however, a target is established according to a variety of <br />considerations and may range from zero percent to more than 100 percent of what has been determined <br />to be the primary cost of providing a service. <br />How tax subsidy and other financial resources are allocated in public park and recreation systems is a <br />complex subject. Cost of Service is an identification and calculation of what is required financially to <br />produce or operate a service. Looking at how those services are funded provides the opportunity to <br />meet the needs and desires of the community by supplementing the tax subsidy with other financial <br />resources, which may include fees, sponsorships and donations, and/or pursuing cost saving measures <br />including partnerships, collaborations, and efficiencies. Undertaking this study does not imply that the <br />target is a reduction in the use of tax subsidy; however, a target is established according to a variety <br />of considerations and may range from 100 percent tax subsidy (0% cost recovery) to zero percent tax <br />subsidy (100% or more cost recovery) to support a particular type of service. <br />Establishing a well -crafted philosophy for subsidy and resource allocation is the foundation for <br />developing strong, sustainable financial management strategies. A solid philosophy will allow staff to: <br />• Recognize where subsidy is being applied, and determine if it is at an appropriate level; <br />• Justify a pricing structure, including fees for existing and new services; and <br />• Evaluate service delivery mechanisms; all to maximize services to the public while assuring equity in <br />service delivery. <br />The process required aligning with the City's and the Agency's mission, vision, and community priorities. <br />It included a review and assessment of services, programs, and facilities (services); categorization of <br />agency services based upon the level of community versus individual benefit; discussion of direct and <br />indirect costs; and an evaluation of current pricing methods. All of the components of the process <br />directly influence current cost recovery and tax investment allocation levels, the establishment of <br />future cost recovery and tax investment allocation goals, and future pricing strategies and methods. The <br />transforming process also included an analysis of core services, a market study, and consideration of <br />g <br />1' <br />65B-21 r-'= <br />