65B - SERVICE FINANCIAL REPORT - Laserfiche WebLink

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alternative providers, service provision strategies, and programming methodologies. It has been our pleasure to assist the City and work with the Parks and Recreation Department to evolve its sustainability efforts. WHAT THE PRCSA PROVIDES TO THE COMMUNITY PRCSA is responsible for delivering a variety of services to the community, which includes recreation programs, parks, libraries, and operations of the Santa Ana Zoo. The core services provided by the agency are essential in making lives and communities better now and in the future by providing access to nature, outdoor space to play and exercise, facilities for self -directed and organized recreation, positive alternatives for youth, and activities that encourage social connections, human development, and lifelong learning. The PRCSA Recreation and Community Services Division provides over 700 recreation programs annually serving nearly 40,000 youth through summer camps, 18,000 individuals through recreation classes and 1,000 seniors through active adult programs. The Division also manages the Nature Center, two Senior Centers and eight Community Recreation Centers. Recreation and Community Services Division Statement Purpose: To deliver a wide -range of quality, community -responsive programmed and self-disciplined recreational and social experiences in safe, clean, and well -maintained public spaces As evidenced above, the PRSCA is a large and complex operation, and Team Members take their responsibilities very seriously. The tremendous effort undertaken by Team Members to adopt and incorporate the use the Cost Recovery and Services Assessment business tools will further support the Agency's quest for excellence. PURPOSE OF THIS PROJECT Through this project, Green Play is assisting PRCSA in analyzing and refining its current revenue generation strategies using best practice tools, through the implementation of a more evolved pricing model (Pyramid Methodology) and Services Assessment process designed to support the Agency's values, vision, and mission. This tool brings definition, clarity, and consistency in application to the process. The model allows for a more sophisticated approach that addresses many of the issues regarding use of tax resources, costing, and setting targets for cost recovery, which were not evident in the organization prior to the project. The comprehensive effort and approach to providing services is undertaken to introduce and implement strong "best practice' business tools to the PRCSA. Parks and recreation services are varied and make up a lot of smaller "businesses," each having their unique place in the market and appeal to the population in a myriad ways. The overall goal of the plan is to initiate and sustain practices and examine policy and rules that affect overall desired outcomes of a healthy and vibrant community. PROJECT APPROACH A Project Team comprised of Team Members from PRCSA was established to review practices and existing policy, to become familiar with the Pyramid Methodology, to work with the public to understand its values, and to recommend the best cost recovery practices for the Agency. Staff defined categories 18 Q 65B-22