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65B - SERVICE FINANCIAL REPORT
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65B - SERVICE FINANCIAL REPORT
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9/10/2020 5:29:26 PM
Creation date
9/10/2020 5:15:30 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
65B
Date
9/15/2020
Destruction Year
2025
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Receive and Approve Service and Financial Sustainability Study Final Report <br />September 15, 2020 <br />Page 3 <br />service. Santa Ana Team Members were trained by Green Play to use the Public Sector Services <br />Assessment tool, to understand each service's market segment and the strength or weakness of <br />its position within that market, and to identify alternative providers, core services, and optimal <br />provision strategies. <br />This assessment looks at each service in relation to the vision and mission of the PRCSA; values <br />of the community, market position, other service providers in the area, including quantity and quality <br />of provider, and the economic viability of the service. <br />Key Findings <br />Santa Ana's PRCSA is extremely dedicated to the community and has made every effort to provide <br />a variety of high -quality services aimed at improving the health and vitality of its residents. Staff <br />efforts can be enhanced by addressing several key findings and needs that emerged during the <br />study, as highlighted below. <br />1. A formal policy regarding pricing and cost recovery for services is needed. <br />2. Cost accounting at the activity level is challenging due to limitations in the department's <br />current cost accounting structure. The use of program codes that align with programs to <br />track expenses and labor should be implemented. Current cost recovery could not be <br />calculated due to a lack of data on expenses at the program level. <br />3. A method of setting and changing fees using a meaningful methodology that aligns resource <br />allocation and pricing with community values is needed. <br />4. To assist with decision -making, a comprehensive program review process is needed that <br />considers the best use of resources and market conditions. <br />5. A greater understanding of the City's budget process and the Agency's revenue goals is <br />needed. <br />6. A formal process to determine how programs and services align with the mission and values <br />of the Agency and the overall benefit to the community, is needed. <br />7. A guiding policy for the use of donations, sponsorships, and partnerships is needed. <br />Implementation Strategy for Plan Recommendations <br />For implementation purposes, Agency staff will sort all of the recommended goals and objectives <br />into two categories. Category 1 consists of strategies and recommendations that can be <br />implemented within the purview of the City Manager's delegated authority. Category 2 includes <br />strategy recommendations that require City Council policy changes and/or other approval prior to <br />implementation. <br />Through the action of receiving and approving the plan, and a strategy for implementing the plan <br />recommendations, the City Council would be accepting the use of the tools, methods, and <br />strategies PRCSA requires to sustain itself for the long-term, especially important during and after <br />the current health pandemic because there will be a shortage of tax revenue. <br />FISCAL IMPACT <br />There is no direct fiscal impact associated with this report. <br />L• <br />
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