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MOSTLY INDIVIDUAL BENEFIT <br />At the top of the Pyramid, the fifth level represents services that have <br />potential to generate revenues above costs, may be in the same market <br />Mostly <br />space as the private sector, or may fall outside the core mission of the <br />Individual <br />agency. In this level, services should not be supported by subsidy, should <br />Benefit <br />be priced to recover full cost, and may generate revenue in excess of cost. <br />Examples of these activities could include: Private lessons, company picnic rentals, other facility rentals for <br />weddings or other services, concessions and merchandise for resale, etc. <br />STEP 3: DEVELOPING THE ORGANIZATION'S CATEGORIES OF SERVICE <br />Considering sheer volume, in order to avoid trying to determine the proper cost recovery for every <br />facility, program, and service offered by the PRCSA, it was advantageous to "narrow down" facilities, <br />programs, and services and place them in categories (groups of like or similar service) best fitting their <br />descriptions. PRCSA's Categories of service can be found in Appendix A. <br />During the first Cost Recovery workshop, the Project Team established category names and definitions <br />reflecting the facilities, programs, and services currently offered, or likely to be offered in the future. <br />Twenty-five (25) categories were identified. The charge to both Team Members and the public was <br />to sort these categories onto appropriate levels of the pyramid model based on who they benefited <br />(the benefit filter). Those categories ranged from mostly benefiting the Community as a Whole, to <br />programs and services serving mostly an Individual benefit. There was also discussion of consideration <br />of additional filters (discussed in Step 8 below), which often hold a secondary significance in determining <br />placement on the Cost Recovery Pyramid. <br />STEP 4: SORTING THE CATEGORIES OF SERVICE ONTO THE PYRAMID <br />This step is critical to be completed with staff, governing bodies, and citizens in mind. The sorting process <br />is where ownership is created for the philosophy, while participants discover the current and possibly <br />varied operating histories, cultures, missions, and values of the organization. The process develops <br />consensus and allows everyone to land on the same page — the page you write together. The effort must <br />reflect the community and must align the thinking of policy makers. <br />PRCSA brought together Team Members from across the agency as well as members of the public to <br />sort existing categories into each level of the pyramid. The sorting process was a challenging step, and <br />it was led by objective and impartial facilitators in order to hear all viewpoints. The process generated <br />discussion and debate as participants discovered what others had to say about serving culturally and <br />economically different parts of the community, about historic versus recreational parks, about adults <br />versus youth versus seniors, about weddings and interpretive programs, etc. It was important to push <br />through the "what" to the "why" to find common ground. The process enabled Team Members to lister <br />and discover an appropriate philosophy for Santa Ana. The PRCSA Cost Recovery Pyramid Model <br />(shown it Figure 1) shows how the categories of services were sorted onto the pyramid with input from <br />the community. <br />26 65B-30 <br />