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65B - SERVICE FINANCIAL REPORT
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65B - SERVICE FINANCIAL REPORT
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9/10/2020 5:29:26 PM
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9/10/2020 5:15:30 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
65B
Date
9/15/2020
Destruction Year
2025
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Complementary Development <br />Complementary development encourages planning efforts avoiding duplication, yet broadening <br />the reach of all providers. Complementary development was indicated for all or most programs <br />found in the following Categories: <br />• Youth Leagues <br />• Camps and After School Programs <br />• Youth Classes and Sports <br />• Preschool Classes and Sports <br />• All Ages Classes and Sports <br />Collaboration, Investment, or Divestment <br />Collaborative efforts, or partnerships, with other service providers (internal or external) minimizing <br />or eliminating duplication of services, while most responsibly utilizing agency resources are <br />recommended. Investment may be in order if an opportunity exists to strengthen the current weak <br />market position. Divestment may be in order if collaboration or investment are not considered or <br />successful. This can occur by discontinuing a service or handing off the service to others. More <br />specifically: <br />• Invest, Collaborate, or Divest was identified for Park Picnic Reservations and Movies in the <br />Park. By investing in Picnic Amenities and in the Movies in the Park program their current weak <br />market position could be improved. <br />• Collaborate or Divest was identified for the Memorial Center and the Santa Anita Center. Both <br />facilities are out of date making them less attractive for programs or rentals. <br />• Collaborate or Divest was also identified for a small number of programs in various categories. <br />RECOMMENDATION THREE: POLICY AND ADMINISTRATION <br />The intent of this focus area is to identify policies and procedures to revise or develop, allowing <br />Team Members to achieve appropriate cost recovery targets. This will allow the Agency to maximize <br />revenue generation where appropriate and to shift taxpayer investment/subsidy to those areas more <br />foundational on the pyramid. All new or revised policies as a result of these recommendations will go <br />through existing development, review, and City approval processes and are anticipated to be developed <br />as part of the implementation of this plan. <br />OBJECTIVES <br />3.1: Seek acceptance or approval of the Resource Allocation and Cost Recovery Philosophy, Model, <br />and Policy Statement by Agency Leadership, City Leadership, Board of Recreation and Parks, and <br />the City Council. <br />3.2: Review fees and charges for program and facility services annually making minor adjustments <br />as allowed at the Director level and recommending adjustments as part of the formal budgeting <br />process. <br />3.3: Develop a comprehensive Sponsorship Policy. A sample Sponsorship Policy has been provided <br />to the Agency for this purpose. Research strategic opportunities and appropriate valuations. (See <br />also Recommendation 5.4 regarding assignment of Team Members necessary for a successful <br />sponsorship effort). <br />3.4: Develop a comprehensive Partnership Policy providing guidelines that can be used throughout <br />the City organization. A sample Partnership Policy has been provided to the Agencyforthis <br />purpose. Research strategic opportunities and appropriate valuations. <br />42 Q 65B-46 <br />
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