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65B - SERVICE FINANCIAL REPORT
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65B - SERVICE FINANCIAL REPORT
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9/10/2020 5:29:26 PM
Creation date
9/10/2020 5:15:30 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
65B
Date
9/15/2020
Destruction Year
2025
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2.3: Implement service provision strategies identified through the Services Assessment. <br />Core Services <br />These services are "core' to satisfying the Agency's values and vision, typically benefit all <br />community members, or are seen as essential to the lives of under -served populations. There are <br />few if any alternative providers, yet the PRCSA is in a strong market position to provide the service. <br />However, there is not the financial capacity to sustain the service outside of taxpayer support, and <br />so the service is not deemed to be economically viable. Continual evaluation for efficiencies and <br />effectiveness in providing these services is paramount. PRSCA Core Service's include the following: <br />• Development and care of the basic park amenity forviewing or general use by the public <br />including maintenance, repair, and landscaping services for open spaces, natural areas, and <br />manicured parks. <br />• Nearly all programs in Tier One of the PRSCA Cost Recovery Pyramid were identified as a Core <br />Services. Tier One of the Pyramid represents programs and facilities which mostly benefitthe <br />community as a whole. <br />Affirm Market Position <br />Affirming market position includes efforts to capture more of the market through existing sites and <br />investigating the merits of competitive pricing strategies. This includes investment of resources to <br />realize a financial return on investment. Typically, these services have the ability to generate excess <br />revenue. Niche positioning and messaging can be used as market strategy. In general, the following <br />additional programs and facilities were identified for affirm market position: <br />• Zoo Camps <br />• El Salvador Center <br />• Garfield Community Center <br />• Jerome Center <br />• Lawn bowling Clubhouse <br />• Roosevelt -Walker Community Center <br />• Salgado Center <br />• Santa Ana Senior Center <br />• Southwest Senior Center <br />Advance Market Position <br />Advancing market position includes efforts to capture more of the market, investigating the <br />merits of market pricing and various outreach efforts. Also, this service may be an excess revenue <br />generator by increasing volume (particularly to fill current capacity). More specifically: <br />• Capitalize on PRCSA strong market position forthese services by increasing offerings as <br />demand dictates. <br />• Advance market position of permitted services, concession and vending, and equipment <br />rentals. <br />• Consider implementing the use of Resident and Non -Resident rates for Zoo Admissions. <br />Opt.'; <br />al <br />65B-45 r-'= <br />
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