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Exceed the impact of the increased cost. Adjustment periods may lead to diminished participation or <br />termination of participation altogether based upon customer loyalty and other factors. <br />Customers' perceived value of the service: the degree to which services including programs, <br />facilities, and parks impact the public (individual and community), or in other words, the results <br />or outcomes of services. Value is the judgment or perception of worth or the degree of usefulness <br />or importance placed on a service by personal opinion. The intent or intention of a service is the <br />purpose, aim, or end. <br />10. THE PRICING PROCESS — DEVELOPING A METHOD <br />Staff participating in the series of workshops engaged in interactive exercises that applied the cost <br />recovery goals of their respective service areas. The workshops prompted discussions leading <br />to recommended changes to selected current pricing practices with the intention of attaining <br />recommended cost recovery and tax investment allocation goals and establishing a new method for <br />setting fees and charges. This method is based upon using cost recovery goals as a primary pricing <br />strategy, followed by either market pricing (for services with low alternative coverage — few if any <br />alternative providers) or competitive pricing (for services with high alternative coverage —other <br />alternative providers offer similar or like services). <br />Opt.'; <br />�1 <br />65B-55 r-'= <br />