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; <br />Exhibit 6 <br />Fee Propose <br />Santa Ana CARES Outreach Campaign <br />Phase 1: Research and Foundation Setting $950 <br />Facilitate strategy session with City of Santa Ana project team to develop foundational campaign <br />framework. (Two-hour session via Zoom) <br />Phase 2: Framework Buildout $1,750 <br />Build out campaign framework that outlines operational objectives, campaign objectives, current <br />challenges, target audiences, promotional timeframe, key messages, communication style/tone, <br />partners and metrics. <br />Phase 3: Outreach Plan + Visual Identity Development $9,000 <br />+ Develop comprehensive public outreach plan and proposed budget for implementation - $5,000 <br />+ Develop creative concepts (up to three with two rounds of revisions for selected concept) - $4,000 <br />Phase 4: Collateral Production <br />+ Council PowerPoint mockups (T-shirt, trailer, door hanger, banners, cover of resource guide) - $625 <br />+ Comprehensive resource guide (16-page, 8.5" x 11" self -cover, full -color magazine style); design only; <br />client to provide copy and digital assets - $5,000 <br />+ Door hanger Gumbo, doubled -sided 5.25' x 8.5"); design only; client to provide copy and digital <br />assets - $300 <br />+ Bus shelter advertising (sizing to be determined) - $700 <br />+ Banner design (sizing to be determined) - $250 <br />+ Ambassador logo (variation of Santa Ana CARES logo) - $250 <br />+ Ambassador card (3.5' x 2") - $125 <br />+ Ambassador guide (8.5' x 11", double -sided, full -color); design only; client to provide copy - $500 <br />+ Digital billboards (sizing to be determined; includes three separate designs/messaging) - $750 <br />+ Static messaging graphics for CTV3 (sizing to be determined; includes five separate designs) - $500 <br />+ Social media templates (Instagram, Facebook, Twitter) - $400 <br />+ Public Service Announcement videos (five, one -minute run-time animated spots to be used via social <br />and other City platforms) - $7,500 <br />+ Contingency for other as -needed items - $20,000 <br />$26,900 <br />Phase 5: Evaluation $525 <br />Provide metrics report at close of project engagement to summarize campaign success. <br />NOTE: JPW will utilize City's existing translation services for collateral materials. Estimates do not include printing costs. <br />Fee Proposal I City of Santa Ana Proposal <br />JPWCOMMUNICATIONS <br />LLFROM GOVERNMENT. MR GOVERNMENT. <br />7 <br />