25G - AGMT ZOO BEV - Laserfiche WebLink

Home Browse Search

REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: OCTOBER 20, 2020 TITLE: APPROVE AN AGREEMENT WITH SUNSERI'S TO PROVIDE ALCOHOL BEVERAGE CONCESSION SERVICES AT THE SANTA ANA ZOO (GENERAL FUND) /s/ Kristine Ridge CITY MANAGER CLERK OF COUNCIL USE ONLY: ❑ As Recommended ❑ As Amended ❑ Ordinance on 1� Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER RECOMMENDED ACTION Authorize the City Manager to execute an agreement with Sunseri's to provide beer, wine, and spirits concession services at the Santa Ana Zoo, with the City to receive a 20 percent commission based on total sales before sales tax to be deposited into the General Fund, for a period from October 20, 2020 to December 31, 2025, with two, three-year renewal options, subject to non - substantive changes approved by the City Manager and City Attorney. DISCUSSION The Santa Ana Zoo at Prentice Park receives 250,000 visitors per year from throughout Orange County and the greater Southern California region. To enhance the visitor experience, the Zoo provides food and beverage concessions, including a variety of hot and cold meals, beverages, and snack food items. An agreement for alcohol beverage services will further enhance visitor satisfaction and stay time, promote local Santa Ana breweries, and provide a new revenue stream, offsetting Zoo operational costs. Alcohol -based beverage offerings are now commonplace in zoos, aquariums, and museums, with over 50 percent of Association of Zoos and Aquariums facilities offering alcohol -based beverages as part of their food concession program. To service daily visitors at the Zoo, the vendor would setup a semi -permanent bar that is tropical- themed and of equal quality to existing zoo amenities. The new serving area would be located near the existing concession building. In addition to the concession facility, the Zoo has a large private picnic area and 150-seat amphitheater that is suitable for catering of private parties up to 500 people. These areas are often used for private and company picnics and after-hours events operated by the City and Friends of Santa Ana Zoo (FOSAZ). The increased beverage offerings will make private events more desirable to potential customers. On May 19, 2020, the Parks, Recreation and Community Services Agency (PRCSA) issued a Request for Proposal (RFP) (Exhibit 1) for a qualified company with expertise and experience in providing outstanding beverage and concession services at the Santa Ana Zoo. Twenty vendors downloaded the RFP packet and four vendors submitted proposals. 25G-1