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25G - AGMT ZOO BEV
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25G - AGMT ZOO BEV
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Last modified
10/15/2020 3:40:14 PM
Creation date
10/15/2020 3:17:01 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
25G
Date
10/20/2020
Destruction Year
2025
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Approve Agreement For Alcohol Beverage Concessions Services at Santa Ana Zoo <br />October 20, 2020 <br />Page 2 <br />On July 20, 2020, an evaluation committee consisting of two representatives from the Santa Ana <br />Zoo, and one representative from the Friends of the Santa Ana Zoo reviewed and rated the <br />proposals. The proposals were evaluated according to the criteria listed in the RFP, which includes <br />vendor experience, references, schedule, compensation, operational plans, and capital <br />investment. The results of the RFP evaluation were as follows: <br />Company <br />Score <br />300 Max <br />Ranking <br />Above All Catering <br />261 <br />1 <br />Sunseri's <br />255 <br />2 <br />F&B Associates, Inc. <br />53 <br />3 <br />Startblast <br />35 <br />4 <br />After negotiating with Above All Catering, the City could not agree on the proposed terms and <br />began negotiations with Sunseri's. Based upon the negotiations and checking references, <br />Sunseri's is recommended for an agreement (Exhibit 1) to provide beer, wine, and spirits <br />concession services at the Santa Ana Zoo. Sunseri's is a fully invested in beverage catering <br />company and provides services at 2,000 events per year. <br />The salient terms of the agreement are as follows: <br />• Five-year contract term with renewal options. <br />• Pay City a commission of 20 percent based on total sales minus sales tax made at the <br />mobile bars. <br />• Serve product from local Santa Ana breweries and offer it at rentals, in addition to typical <br />domestic and imported selections. <br />• Provide a semi -permanent bar with tiki/jungle theme. <br />• Exclusive vendor for rental parties only. <br />• Non -exclusivity for FOSAZ fundraising events. <br />• Sell bottled sodas/water which are currently available in the gift shop. <br />• Obtain a Type 47 license for beer, wine, and spirits. <br />Approval of this agreement will benefit the City by serving as a new revenue stream, serve as <br />attractive site rental offerings to companies and for celebrations (weddings, birthday parties, etc.), <br />encourage adults to stay longer and enjoy a meal at the on -site cafe, and benefit local businesses <br />by increasing exposure for Santa Ana breweries. <br />FISCAL IMPACT <br />Due to the current COVID-19 situation, it is very difficult to estimate the amount of revenue to be <br />generated through the end of FY 2020-21, although a budgetary estimated will be provided as part <br />of the FY 2021-22 budget process. Funds will be deposited in the following account: <br />Fiscal <br />Accounting <br />Fund <br />Accounting Unit, Account <br />Amount <br />Year <br />I Unit -Account # <br />I Description <br />Description <br />25G-2 <br />
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