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EIR No. 2020-01, GPA No. 2020-02, & AA No. 2020-01 – The Bowery Mixed-Use Development <br />May 11, 2020 <br />Page 9 <br /> <br /> <br />process to update its General Plan, which is the blueprint for future development. A key <br />component of the update is to focus new growth and development along major corridors <br />reducing the pressure for growth in low-density neighborhoods and to identify areas for future <br />development, including but not limited to higher density residential development. As part of the <br />update, the City has evaluated new land use designations for the General Plan and development <br />opportunities in the area surrounding the project site known as the 55 Freeway/Dyer Road Focus <br />Area. Identified goals for this area include protecting the industrial and employment base, attracting <br />economic activity into the area, providing complementary housing, and maintaining hotel and <br />commercial uses. The proposed general plan amendment and mixed-use development are <br />consistent with the goals of the broader 55 Freeway/Dyer Road Focus Area considered in the <br />comprehensive General Plan update and would provide complementary housing, contribute to the <br />employment base, attract economic activity, and provide complementary commercial uses. <br /> <br />Amendment Application (Zone Change) <br /> <br />The applicant’s request to change the existing zoning of Light Industrial (M-1) to Specific <br />Development (SD) will facilitate construction of the proposed development. The SD is the <br />appropriate zoning designation for the subject site as the M-1 zoning allows primarily industrial <br />activities with ancillary, supportive commercial uses such as restaurants. Residential uses and a <br />full spectrum of commercial uses are prohibited by the M-1 zoning district. Alternatively, the SD <br />zoning district allows flexibility for developments that are master-planned and often mixed-use in <br />nature, such as the proposed project. <br /> <br />The SD is established for the purpose of protecting and promoting the public health, safety and <br />general welfare of the City and its residents. This new zoning designation for the site is crafted <br />to be consistent with the proposed project. The project’s draft SD zoning designation, if <br />approved, would contain allowable uses, development standards, parking requirements, <br />landscaping standards, and signage regulations that address the specific needs of the <br />development. The SD document will be of a format consistent with recently-approved SD <br />documents for similar projects such as The Heritage and Legacy Sunflower at 651 West <br />Sunflower Avenue. In addition, the proposed SD to allow the use of the site for residential <br />development is supported as the location has elements to make the site a viable mixed-use <br />commercial and residential development. The elements include having regional access to <br />freeway and transportation systems and being within proximity to employment centers and <br />nearby retail and commercial shopping opportunities. <br /> <br />The applicant’s request for a zone change will also establish consistency with the proposed General <br />Plan land use designation, and will assist with implementing the General Plan through the <br />appropriate zoning designation. The zone change is also consistent with the goals identified in the <br />55 Freeway/Dyer Road Focus Area considered in the comprehensive General Plan update. <br /> <br />California Environmental Quality Act (CEQA) <br /> <br />The applicant submitted a development proposal that requires the approval of several discretionary <br />applications. Given the size and location of the project, as well as the proposed zoning and general <br />plan modifications, extensive environmental review was needed. After completion of the Initial <br />3-9