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How will the funds The requested funds will stimulate economic development in the City <br />stimulate economic of Santa Ana in the following ways: <br />development for the • Increased business activity— By supporting staffing costs, <br />City of Santa Ana? requested funds will allow the museum to continue providing safe <br />programs via Zoom, socially -distanced programs at the museum <br />facilities, and safe access to museum galleries, store, and restaurant <br />services. These services bring people to Santa Ana's downtown <br />area, increasing business activity at the museum, as well as in other <br />local retailers, restaurants, and hotels. The requested funds will help <br />the Bowers attract visitors from Orange County, San Diego County, <br />Los Angeles County, and surrounding areas, providing much needed <br />support from tourists in the drive market. <br />• Increased employment — The requested funds will be allocated to <br />staff payroll, increasing employment opportunities at the museum. <br />The requested funds will also allow the Bowers to employ vendors <br />who live and work in Santa Ana (i.e., utility companies, facility <br />maintenance companies, consultants in the museum field, local <br />artists and artisans). <br />• Increased income distribution — By providing for continued <br />employment of staff, the requested funds allow for the continuation <br />of museum programs and services that generate sales tax revenue <br />for the City of Santa Ana. These tax revenues help maintain the <br />infrastructure the city needs to support continued fiscal growth. <br />• Increased private sector investments & improved fiscal solvency — <br />The City's investment in the Bowers improves the museum's fiscal <br />solvency, which in turn encourages private citizens and foundations <br />to make similar investments through contributions and grants. <br />What are the <br />The requested funds are an important part of the Bowers' resiliency <br />projected impacts if <br />and sustainability plan. They will allow the Bowers to continue <br />the funds are not <br />providing valuable services to the people of Santa Ana. If the funds <br />granted to the <br />are not awarded, the consequences will be significant and will <br />organization? <br />include: <br />• Additional staff may be furloughed. <br />• Staff members who are actively working will receive pay reductions <br />of 20% - 50% <br />• Exhibitions that will bring visitors to Santa Ana will be cancelled. <br />• Free virtual programs that serve the people of Santa Ana will be <br />cancelled, including programs for seniors, students who are distance <br />learning, and the general public. <br />• Additional onsite programs will be cancelled. <br />• Ongoing work related to the maintenance and cataloging of the <br />museum's collections will be discontinued for a time. <br />What is the long term <br />The Bowers Museum's long term vision is one that builds on the <br />vision for the <br />tremendous partnership the museum has with the City of Santa Ana. <br />Museum in Santa <br />The partnership our two organizations have built is strong because it <br />Ana? <br />is mutually beneficial and places the greatest importance on the <br />needs of the people of Santa Ana. The museum's long-term vision <br />includes building its capacity to continue to support the City of Santa <br />Ana and its people in the following ways: <br />• By serving as a fiscally strong anchor to the downtown area that <br />attracts visitors and locals to events and activities that increase <br />