BOWERS MUSEUM CORPORATION DBA THE BOWERS MUSEUM

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business and tax revenue. • By providing free programs that serve Santa Ana's seniors, K-12 students, families, and adults. • By providing free admission to the museum for all Santa Ana residents on one Sunday each month. • By providing world class blockbuster exhibitions that commonly draw large audiences to the museum and currently attract an audience that is as large as possible given appropriate health and safety protocols. • By increasing programs, reaching a larger audience, and continuing to pursue opportunities to respond to emerging needs during this unprecedented time, the Bowers is partnering with the City, Santa Ana schools, and local nonprofits to provide the services our community needs. Despite the economic challenges the Bowers has faced in the past nine months, the museum continues to pursue its mission and is dedicated to serving the Santa Ana community at this critical time. One of the Bowers' most significant accomplishments over the past nine months has been the accelerated development of a virtual museum platform that provides educational content, entertainment, and cultural engagement for the local, regional, and national community. The requested funds will support this important work. In March 2020, the Bowers launched the Bowers at Home program, providing immediate resources for children, families, and adults to help them cope with the COVID quarantine and life disruptions that have dramatically impacted the community in the past nine months. The Bowers is working with local school administrators and teachers to provide programming for children in grades K —12 who are learning from home until it is safe to return to schools for in -person lessons. The Bowers' new virtual programming infrastructure will have a positive long-term impact. Changes to the website, a vast expansion in the amount of free virtual program offerings, and the launch of virtual exhibition content has increased the museum's audience. The requested funding will support each of these efforts as the Bowers continues to serve the people of Santa Ana by providing programs that enrich, educate, and entertain. The museum's resiliency plan includes three major strategies: careful stewardship of financial resources, safety measures, and an adaptive business plan that includes the Bowers' new virtual museum. The Finance Committee, President, and CFO monitor the museum's financial situation closely. New safety and sanitation protocols ensure that the museum facility is safe for staff, volunteers, and visitors, including the change to hands -free options wherever possible. The Bowers does not expect to return to the old normal. It is adapting its business plan and programming to include experiences visitors can enjoy at the museum or from home. New virtual programming showcases the museum's one -of -a -kind collections and programs and expands the museum's capacity to serve schools, families, and the Santa Ana community.