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DOWN <br />TOWN! <br />Downtown Inc <br />204 E 4th St. Suite T. <br />Santa Ana, CA 92701 <br />December 9, 2020 <br />City Manager, Council and Mayor <br />City of Santa Ana <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />Dear City of Santa Ana Staff and Elected Officials, <br />SA C <br />SANBA ANA BUSINESS COUNCIL, INC <br />I—, ebm -e - ., <br />Santa Ana Business Council <br />400 E 4th Street <br />Santa Ana, CA 92701 <br />RE: SUPPORT FOR THE DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT <br />THIS LETTER SUPPORTS AGENDA ITEM 75A. <br />This year has been and continues to be very challenging for downtown. However, this year also <br />showcased the (1) grit and resilience of downtown businesses to stay "open", (2) the <br />unwavering efforts of the improvement district team to help coordinate and communicate what's <br />happening downtown, and (3) the fast -action lifting done by the City of Santa Ana to continue to <br />protect, support and stimulate the downtown as the iconic heart of the City and a major <br />economic engine through pandemic, civil strife and economic uncertainty. <br />Agenda item 75A before you tonight represents the basis of the partnership between the City <br />and our business improvement district, which is a self -assessed business tax district managed <br />by the Downtown Inc and Santa Ana Business Council boards of nearly two dozen downtown <br />stakeholders including residents, commercial property owners and small business owners <br />representing a variety of industries and geographies. This group of downtown leaders bring their <br />perspective and expertise to public meetings where they direct professional staff and local <br />contractors to help manage the organization and multiply its resources and impact. <br />Some of the accomplishments of the business improvement district organizations in 2020 we'd <br />like to highlight include: <br />