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MARKETING <br />- Advocated for and secured a $200,000 per year partnership with OCTA to help increase <br />downtown marketing funds for the downtown destination. <br />- Increased social media following of Downtown by 20% as we continue to venture into <br />cutting -edge technologies like producing Instagram Reels and Stories and developing a <br />library of downtown drone footage. <br />- Purchased event equipment including street closure equipment that could be temporarily <br />used by restaurants and retail as outdoor patio space. <br />- Worked with the City of Santa Ana to create 30+ temporary 15-minute Take-out parking <br />spaces around downtown to help smooth operations during lockdown. <br />- Supported the growth of the DTSA Farmers Market with a Music at the Market program, <br />visits by "Mickey and Minnie" characters and the Downtown Trolley and giveaways and <br />radio promotions. <br />- We launched multiple regular online weekly video shows including Artwalk, DTSA Open <br />Stage - performances from patios and public spaces and The Hot Hour with Maria "The <br />Hot Tortilla" - a fun show that covers food, events and cultura. <br />- Partnered with Elite Fitness gym to provide free social -distance yoga classes for the <br />community at the Artists Village Promenade <br />- Hosted the pre -pandemic "Boca de Oro" festival which was lauded as the best day of <br />business for many this year as well as one of the biggest days for parking revenue. <br />- We initiated more kid -friendly programs including a Kid -Friendly Menu Guide, <br />participated in Kid Friendly Cities workgroups and deployed a "Kid Mayor" contest <br />- Hosted 3 in -person Artwalk festivals and the rest of the Artwalk festivals continued online <br />Saturday nights through the duration of the pandemic. <br />- Hung 40 banners on street poles along 1st Street identifying the Downtown district. <br />- Sponsored a Downtown Drive -In social distancing showing of "The Sandlot" with the <br />Frida Cinema at the Ebell Club. <br />- We created and distributed an artist -created cartoon map of Downtown <br />- We worked with OCTA's Eat Shop Play campaign to connect that marketing opportunity <br />with over 20 downtown businesses. <br />- Created Garage Banners to showcase businesses to patrons leaving and entering <br />garages. <br />- Funded regular commercials with radio and TV personality Christian Ramos airing <br />regularly with a few radio remote showcases to get the message out to our Latino <br />audiences to visit the downtown. <br />- Created a Downtown Marketing Initiative called "Adopt a Shop" where a videographer has <br />been producing 4 video commercials a month which you can find on our Calle Cuatro <br />Marketplace Youtube Channel. <br />- Public Relations to TV/Radio regarding various downtown stories including when bridal <br />shops began making masks, a story that was picked -up widely. <br />COMMUNICATIONS <br />- Held weekly meetings with the City of Santa Ana and up to 20+ Downtown stakeholders <br />per meeting during the lockdown. <br />