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CORRESPONDENCE - 75A
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12/15/2020
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CORRESPONDENCE - 75A
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12/15/2020
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Sending our 300th Weekly Newsletter is an upcoming milestone <br />Sent out 12 quarterly BID reports which is 3 years worth of reports keeping patrons and <br />businesses informed on the ongoing progress in Downtown. <br />Created postcards, web pages, articles, posters and Live social media videos to help <br />explain how take-out, delivery and retail businesses could be supported during the <br />pandemic <br />Deployed masks and sanitizer to our businesses in a fun and engaging way <br />Printed posters to promote social distancing and inform people of public service <br />announcements and online meetings and events they could attend to support DTSA <br />Continued to adhere to the Brown Act in posting our regular meetings and hosting them <br />online and facilitating public and membership input. <br />Wrote and distributed quarterly 40+ page BID reports covering new business openings, <br />district status updates on developments and community photos and stories. <br />We wrote a Coronavirus Resource Guide for Downtown Businesses to be able to access <br />our marketing and promotional resources, county information and city information. <br />We hosted a local intern who received college credit for writing articles about his <br />personal experiences relating to Downtown while growing up as a Santanero. <br />Before COVID, we hosted a restaurant association meeting with 25+ business owners <br />and an arts mixer with over 200+ artists, arts teachers and organizational <br />representatives in attendance. <br />CLEAN AND SAFE <br />- On average, the Clean Team pulls 90,000+ bags (50% increase over last year), power <br />washes. 5,800+ panels of sidewalk. Removes 12,000+ stickers, and removes 12,500+ <br />graffiti markings from benches, bollards, parking meters, light poles and fixtures. <br />- The Security Team logs an average of 1,900+ visitors given directional assistance and <br />5,200+ calls for service (50% increase from last year). <br />- Quarterly Clean and Safe Meetings are held between downtown stakeholders and the <br />City staff to work on issues and opportunities and review expenses, policies and capital <br />improvements generated from the parking revenue. <br />ECONOMIC DEVELOPMENT <br />- We have procured a CRM shared by SABC, DTI & The City called PBID manager to <br />Access all of our District Data in one place. This helps us to better communicate across <br />the district, get the important information we need — property addresses, assessments, <br />businesses, owners and incident tracking in one program for clean and safe. <br />- The 'Thrive and Go Live" program consists of web programmers from LearningFuze <br />working to create 90 websites for downtown businesses who find themselves on the <br />wrong side of the digital divide. <br />- Project Business Lift was hired to do extensive business -to -business consulting including <br />businesses to help gain access to technology, strategy, relief and capital. <br />- Worked closely with the City of Santa Ana to establish guidelines for outdoor dining and <br />retail and then worked with businesses and the City to help design and deploy 20+ patio <br />and streetside dining and retail setups as well as the Third Street Plaza "Streatery." <br />
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