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endorsement, the following definitions shall apply. <br />Data Asset means any software or electronic data that exists in a <br />computer system and that is subject to regular back up <br />procedures, including computer programs, applications, <br />account information, customer information, private or <br />personal information, marketing information, financial <br />information and any other information maintained by the <br />Named Insured or its Subsidiary in its ordinary course <br />of business. <br />Key Personnel means the individuals holding the following positions <br />for the Named Insured or its Subsidiary, as applicable: <br />President; owner, partner, members of the Board of <br />Directors; executive officers, including the Chief <br />Executive Officer, Chief Operating Officer, and Chief <br />Financial Officer; General Counsel, staff attorneys <br />employed by the Named Insured or its Subsidiary, as <br />applicable; Chief Information Officer; Chief Security <br />Officer; Chief Privacy Officer; managing member of a <br />limited liability company; and any individual in a <br />substantially similar position as those referenced <br />above, or with substantially similar responsibilities as <br />those referenced above, irrespective of the exact title of <br />such individual, and any individual who previously held <br />any of the above referenced positions. <br />Notice Period means the sixty (60) day period of time that the Insured <br />has to notify the Company that a Privacy Breach has <br />occurred commencing when the Privacy Breach is first <br />reported to or discovered by Key Personnel. <br />Personally Identifiable means the following non-public information in the care, <br />Information custody and control of the Insured, or those acting on <br />behalf of the Insured: <br />1. information, both in electronic and non- <br />electronic form, concerning an individual(s) that <br />would be considered "non-public information" <br />within the meaning of Title V of the Gramm - <br />Leach Bliley Act of 1999 (as amended) and its <br />implementing regulations including but not <br />limited to social security numbers or account <br />numbers correlated with names and addresses; <br />and <br />2. personal information as defined in any U.S. <br />federal, state or local privacy protection law <br />SP 298 (12-17) <br />Risk Managemerd Dhielun <br />ry, _ rREvEVAM M/V'Ra4=m <br />® Risk Manager nt Analyst <br />