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<br />Santa Ana shall: <br />a. Approve micro campaign plan for execution and provide input. <br /> <br />Dpnqmfujpo!Dsjufsjb; <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br />UBTL!9.B;!NJDSP!DBNQBJHO;!WJEFP!HBNF!TFDVSJUZ;!EFWFMPQ!NFTTBHJOHT!'! <br />PVUSFBDI!TUSBUFHZ <br />Pckfdujwf;!!Plan and develop a messaging and outreach strategy to increase awareness among <br /> <br /> <br />Ubtl!Eftdsjqujpo;!Develop an outreach and messaging strategy to increase awareness amongst <br />parents/legal guardians of the various communications platforms available within video games and the <br />ways these channels are used to endanger youth and to facilitate radicalization by domestic and <br />international terrorists. <br /> <br />Sftqpotjcjmjujft; <br />Comm LAB shall: <br />a. Create an outline for messaging and outreach to support our <br />awareness of this security risk. <br />b. Provide messagings options and taglines for marketing/advertising <br />Santa Ana shall: <br />a. Provide approval of messaging and outreach strategy <br />Dpnqmfujpo!Dsjufsjb; <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of September 2021. <br />UBTL!9.C;!NJDSP!DBNQBJHO;!WJEFP!HBNF!TFDVSJUZ;!EFWFMPQ!DBNQBJHO! <br />UJNFMJOF <br />Pckfdujwf;!Establish a campaign timeline that delivers high impact and reach to increase parent <br />awareness of video game security threats. !!!!!!!!!!!!! <br /> <br />Ubtl!Eftdsjqujpo;!Create, establish and implement a timeline to promote S4, specifically the <br />importance of understanding video game dynamics and features. This task includes: <br />a. Developing a draft calendar with respective outreach activities for Santa Ana Project Manager <br />approval <br />b. Accounting for any competing/concurrent campaigns that potential partners/community <br />organizations may be engaged in. <br /> <br />Sftqpotjcjmjujft; <br />Comm LAB shall: <br />a. Create a timeline. <br />71 <br /> <br />