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b. Present timeline to and seek approval approval of Santa Ana Project Manager <br />c. Execute activities in accordance with the approved timeline. <br /> <br />Santa Ana shall: <br />a. Approve timeline for execution. <br />Dpnqmfujpo!Dsjufsjb; <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be the end of October 2021. <br />UBTL!9.D;!NJDSP!DBNQBJHO;!WJEFP!HBNF!TFDVSJUZ;!JEFOUJGZ!QPUFOUJBM! <br />QBSUOFST <br />Pckfdujwf;!!Execute an audit of existing S4 partners to then identify a new list of potential patterns who <br />can assist in the outreach and communications of our effort to educate parents/legal guardians of video <br />game security threats. ! <br /> <br />Ubtl!Eftdsjqujpo;!!Identify a list of existing and new partners to increase awareness of video game <br /> <br />Sftqpotjcjmjujft; <br />Comm LAB shall: <br />a. Develop a list of existing and potential partners for the approval of the Santa Ana Project <br />Manager <br />b. Begin reaching out to existing partners to schedule strategy discussions and outreach events <br /> <br />Santa Ana shall: <br />a. Provide approval on the list of potential partners. <br /> <br />Dpnqmfujpo!Dsjufsjb; <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of November 2021. <br />UBTL!:;!FBSOFE!NFEJB!PVUSFBDI <br />Pckfdujwf;!Develop and implement media promotions and concentrated publicity outreach to local print, <br />online, broadcast and/or theater/cinema outlets to promote S4 programming elements, initiatives, and <br />calendar of activities. <br />Ubtl!Eftdsjqujpo;! <br />Develop and implement media promotions including, but not limited to, advertising and/or online <br />promotions, video PSA creation and media outreach to local outlets to direct OC residents to commit to <br />preparedness steps. Task includes ongoing measurement and tracking of promotional elements. <br />Activities will include: <br />a. Publicity/Media Outreach conduct outreach to targeted local media to achieve a minimum of <br />two earned or sponsored placements during the task period. <br />72 <br /> <br />