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CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY — <br />AFFORDABLE HOUSING FINANCIAL, ANALYTICAL & ADVISORY SERVICES <br />I, ORGANIZATIONAL BACKGROUND <br />A. DESCRIPTION OF THE FIRM <br />Keyser Marston Associates, Inc. (KMA) is a full -service real estate, financial, affordable housing, public <br />finance and economic consulting firm that specializes in advisory and evaluation services. The majority <br />of KMA assignments involve long-standing client relationships with a wide range of government <br />agencies; and a limited number of private sector clients, throughout California —with a number of <br />these clients located in Orange County. <br />KMA is a privately held California corporation that was founded in 1973. KMA now has one of the <br />largest real estate and affordable housing advisory practices on the West Coast. <br />KMA presently has 16 professional staff members, three corporate staff members, and three support <br />staff members. KMA has offices located in Los Angeles, Berkeley, San Rafael and San Diego. The <br />downtown Los Angeles office would provide services to the City of Santa Ana and the Housing <br />Authority of the City of Santa Ana (collectively referred to as "City"). The KMA Los Angeles office <br />includes seven professional staff members. <br />M EXPERTISE <br />For more than 45 years KMA has held the same commitment to clients: to provide creative and <br />pragmatic solutions to complex issues. The KMA practice areas consist of the following: <br />Affordable &Market Rate Housing Public Benefits/Fiscal & Economic Impact <br />Real Estate Services/P3/Asset Management Land Use Strategies/Specific Plans <br />Financial Planning Infrastructure Finance <br />The increased complexities of real estate and ground lease transactions demand a strong technical <br />understanding of real estate, financing markets and a keen understanding of California laws that affect <br />the disposition of public property. The firm is unique among other real estate consulting firms by <br />possessing this particular combination of skills. The combined knowledge and expertise. in these areas <br />has resulted in KNiA's ability to provide services, Which not only comply with the current policies and <br />practices pertaining to local development, but are also based on a fundamental understanding of real <br />estate markets, valuation and financing. <br />Keyser Marston Associates, Inc. Page 12 <br />