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CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY — <br />AFFORDABLE HOUSING FINANCIAL, ANALYTICAL & ADVISORY SERVICES <br />KMA's principals are frequent speakers to industry groups including the California League of Cities, the <br />American Planning Association, NAHRO, the Urban Land Institute, and other similar organizations. <br />They have been guest lecturers at several universities and affordable housing Instructors at learning <br />institutes held by organizations such as Caled, the California League of Cities, the San Diego Housing <br />Federation and jurisdictions such as•the Cities of Irvine; Long Beach, Los Angeles and Santa Ana; and <br />San Bernardino County.. <br />KMA principals have served on policy -advisory committees for the State Legislature and Governor on <br />issues such as affordable housing, economic development and military base reuse, KMA's principals. <br />also served as special advisors to the California Redevelopment Association (CRA) Board of Directors <br />and its Affordable Housing Committee, <br />Some unique characteristics possessed by KMA include; <br />Experience <br />KMA has over 45 years of experience. assisting clients throughout the West in in real estate market and <br />evaluation services; negotiation services; structuring public/private transactions; affordable housing <br />services; and project implementation services. <br />Cost Effectiveness <br />KMA is cost effective for our clients given our ability to provide comprehensive services relating to <br />market and financial feasibility, economic analysis, direct implementation experience and public <br />finance without the need for additional consultants. <br />Approach <br />The philosophy and structure of our firm is to provide our clients with maximum direct contact with <br />principals. The commitment of principals who are recognized leaders in real estate advisory services <br />throughout California provides our clients with quality, tailored and direct services. <br />II. SCOPE OF SERVICIES <br />The scope of services being requested by the City includes a mix of affordable housing transaction <br />structuring, bond advisory services, technical assistance with the implementation of the Housing <br />Opportunities Ordinance, and ongoing oversight of affordable housing projects that have received City <br />assistance. <br />Keyser Marston Associates, Inc. �_� m Page 13 <br />