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AMERICANS FOR THE ARTS' RESPONSIBILITIES AND REQUIREMENTS Americans for the Arts is committed to your success and the success of the Arts & Economic Prosperity 6 national study. We have developed a rigorous research methodology to measure the economic impact of the nonprofit arts and cultural industry —one that has repeatedly proven to be credible and valid. To increase the quality of the research and the impact of the findings, we have identified strategic national partners to support the project. For example, the U.S. Conference of Mayors and the National Association of Counties are two important partners that will amplify the research by publishing articles and disseminating reports to our nation's mayors and county commissioners. Specifically, Americans for the Arts will provide the City of Santa Ana with all of the following products and services: 1. Training, Technical Assistance, and Support We will provide easy -to -understand methodologies, training, step-by-step instructions, and technical assistance so you can effectively and efficiently complete the data collection requirements. We will provide written protocols on how to conduct the audience -intercept surveys as well as successful survey follow-up strategies for those organizations that decline to participate in the organizational survey. 2. Survey Instruments for both Organizations and Audiences We will provide a customized and logic -driven web -based survey instrument for eligible nonprofit arts and cultural organizations, and we will provide a proprietary survey instrument for the collection of information from attendees to arts and cultural events, These surveys have been designed in partnership with our project economists and tested in nearly 500 communities around the U.S. in fact, Americans for the Arts has successfully collected more than 400,000 audience -intercept surveys from cultural attendees during the past 20 years, 3. Data Entry, Data Cleaning, Authentication, Tabulation, and Analysis Upon receipt of the completed surveys from both. organizations and audiences we will computerize, clean, authenticate, and tabulate the survey data for analysis in our economic model. 4. State -of -the -Art Econometric Analysis Input-output analysis will be used to determine the economic impact of the nonprofit arts and cultural industry. An input-output model is a series of mathematicat equations that combine economic theory and statistical methods to determine how the spending impacts localjobs, household income, and government revenue, We will customize an input-output model specifically for the City of Santa Ana. 5. Customized Deliverables for the City of Santa Ana In May 2023, Americans for the Arts will deliver the following products to the City of Santa Ana. All products will be delivered electronically using a private and secure web -based download folder, • A customized final report on the economic impact findings for the City of Santa Ana (approximately 30 pages). This easy -to -use report To request a web -based contract via DocuSign; contact Ben Davidson (bdavidson@artsusa off). Alternatively, you may print/complete this document, scan/save it, and return it via email for approval. 11