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will describe the economic impact of the spending by nonprofit arts and cultural organizations and the induced spending by their audiences using both data tables and text. It will also include a description of the project methodology, frequently asked questions, frequently used terms, and quotes from elected officials and national business leaders. Finally, it will include an analysis of the demographic characteristics of the City of Santa Ana's cultural audiences. This report will be delivered as a Microsoft Word document, providing the opportunity for the City of Santa Ana to customize the report with quotes from its own local and state leaders. • Both a two -page summary and a one -page flyer of the customized findings for the City of Santa Ana. • The AEP6 Playbook, a calendar of prescribed monthly actions for each study partner to undertake throughout the study (and beyond) in order to encourage participation and/or promote the findings. • An invitation for one staff member to attend and participate in a complimentary one -day media training session to take place in June 2022 (as a precursor to the Americans for the Arts' annual convention). • Our Arts & Economic Prosperity 6 national report including the national findings, a description of the study background and methodology, and approximately 500 pages of detailed data tables listing the itemized findings for all participating cities, counties, multi -county regions, and states. • Our summary report of the national findings with background and methodology (approximately 20 pages). • Our four -fold brochure highlighting the national findings. • Our customizable PowerPoint presentation of the national findings with talking points and quotes from influential public and private sector leaders Oust drop in the results for the City of Santa Ana and you will be ready to meet with your community's leaders!). • A sample press release for use in preparing a customized release for your local and state media outlets. • The AEP6 Messaging TooHdt, a "how-to" guide to the effective use of your economic impact findings that is based on the suggestions, recommendations, and best practices of previous study partners. IMPORTANT NOTE: All project materials will be delivered digitally. All printing and production requirements are the responsibility of the City of Santa Ana and its local community partners/sponsors, if applicable. 6. Local and National Visibility and Advocacy Americans for the Arts will publicize the results of the national study and provide national and local visibility for your state and any participating local arts agencies. We will coordinate the release of all local and statewide study partners, providing the City of Santa Ana with the opportunity to capitalize on our national media messages. To request a web -based contract via DocuSign, contact Ben Davidson (bdavidsonaartsusa.org). Alternatively, you may print/complete this document, scan/save it, and return it via email for approval. 12