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BENEFITS: WHY JOIN THIS STUDY AS A LOCAL PARTNER? The City of Santa Ana will receive valuable benefits and deliverables as a result of joining the Arts & Economic Prosperity 6 study as a local study partner, including: • A customized report on the unique economic impact findings for the City of Santa Ana. This detailed report will provide the impacts of direct spending by the universe of nonprofit arts and cultural organizations as well as the impacts of event -related expenditures made by arts/cultural audiences. It will also analyze the differences in spending between resident attendees and cultural tourists. The final report will be approximately 30 pages in length and will include descriptive text, data tables, quotes from selected elected officials and national business leaders, a glossary of economic impact terminology, a list of frequently asked questions (and their answers), and a thorough description of the study methodology. • *NEW for AEP6* Improved economic modeling techniques will provide deeper and more specific findings about the industries supported by —and the sources of government revenue generated by —the arts and cultural industry and its audiences. The ability to compare the detailed study findings for the City of Santa Ana with the study findings for all other participating local study partners. • Participation in Americans for the Arts' strategic national marketing and public relations campaign to release and promote the study findings, including validation of the findings from the national governing and service organizations that partner with Americans for the Arts to help public and private sector leaders understand the economic and social benefits that the arts bring to communities, states, and the nation. • *NEW for AEP6* The AEP6 Playbook, a calendar of prescribed monthly actions for each study partner to undertake during the study timeline (and beyond) in order to encourage participation and promote the findings. The Playbook will include templates, examples, and step-by-step instructions that will allow all of the study partners to take coordinated actions in communities throughout the country. • One staff member from the City of Santa Ana will receive an invitation to attend and participate in a complimentary one -day media training session to take place in June 2023 (as a precursor to the Americans for the Arts' annual convention). The media training session will be dedicated to the AEP6 study and attendance will be limited to study partners only. Travel expenses/registration fees are not included in this contract and will be the responsibility of the attendee. To request a web -based contract via DocuSign, contact Ben Davidson (bdavidson(@.artsusa.ore). Alternatively, you may print/complete this document, scan/save it, and return it via email for approval.