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CUSTOMIZATION FOR YOUR COMMUNITY As a local study partner, the City of Santa Ana will assist Americans for the Arts by collecting data from arts and cultural organizations as well as individual arts attendees in your community. These data will enable us to measure in 4 reliable and affordable manner the economic impact of the City of Santa Ana's nonprofit arts and cultural industry in terms of four key areas of the economy: 1. Full-time-equivalentjobs supported within the City of Santa Ana 2. Personal income paid to residents of the City of Santa Ana 3. Revenue generated for local governments in the City of Santa Ana 4. Revenue generated for the state govermnent There are two areas that we study: (1) the economic impact of spending by eligible arts and cultural organizations, and (2) the economic impact of event -related spending by their audiences. 1. Measuring the Impact of Spending by Arts and Cultural Organizations Expenditures by eligible arts, cultural, humanities, and heritage organizations provide a significant impact on the City of Santa Ana's economy. They are employers, producers, consumers, and key partners in marketing their communities and states. Spending by these organizations is far reaching; they pay their employees, purchase supplies, contract for services, and acquire assets. These actions, in turn, support jobs, create household income, and generate revenue to local and state governments. We will provide a detailed definition of which types of organizations, programs, agencies, and facilities are eligible to participate in the study (for profit businesses and individual artists are excluded from this study's methodology). 2. Measuring the impact of Event -Related Spending by Arts and Cultural Audiences Arts, cultural, humanities, and heritage organizations —unlike most industries —leverage significant amounts of event -related spending by their audiences, Arts events that take place in the City of Santa Ana generate attendance -related commerce for restaurants and bars and cafes, retail stores, hotels, parking garages, and more. Just like the dollars spent by arts acid cultural organizations, the event -related spending by their audiences supports jobs, creates household income, and generates revenue to local and state governments. In addition, our methodology analyzes audience data by ZIP code to differentiate spending by local attendees vs, cultural tourists. ARTS & ECONOMIC PROSPERITY'S ECONOMIC ANALYSIS The project researchers will build and customize an econometric input-output model to reflect the unique economy of the City of Santa Ana using the IMPLAN (Impact Analysis for Planning) economic impact assessment platform. An input-output model is a system of mathematical equations that combine statistical methods and economic theory in an area of study called econometrics. It is based on a matrix which tracks the dollar flows between finely detailed Industries within a community and allows researchers to determine the economic impact of local spending on jobs; household income, and government revenue. Input-output modeling is a widely accepted methodology has been the basis for two Nobel prizes in economics. The overall Arts & Economic Prosperity study methodology has been reviewed and approved previously by economists from Bank of America and by the White House Council of Economic Advisors. To request a web -based contract via DocuSign, contact Ben Davidson (bdavidson@artsusa.org). Alternatively, you may print/complete this document, scan/save it, and return it via email for approval.