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4. Collect at least 800 Audience -Intercept Surveys Initial above Americans for the Arts will provide a proprietary audience -intercept survey instrument that is designed to measure the dollars spent by audience members as a direct result of their attendance to arts and cultural events that take place in the City of Santa Ana. The City of Santa Ana is responsible for collecting a minimum of 800 of these surveys during calendar year 2022, These surveys will be gatliei•eiUcollected throughout Ilse entire year (Jamimy through December) and returned to Americans for the Arts on a quarterly basis,/hr processing, Detailed instructions for how to collect the audience -intercept surveys will be provided in the AEP6 Study Welcome Packet that all study partners will receive in December 2021. The surveys are required to be audience -intercept surveys (i.e., they must be collected on -site either during the event or upon the conclusion of the event). The audience surveys may not be taken home from the event, entailed to attendees of previously completed events, or otherwise completed off -site from the performance/event/exhibit being surveyed. Americans for the Arts will provide both a paper version of the survey as well as the link to an electronic version of the survey that can be used on a tablet computer such as an iPad. Up to half of the total sample of surveys tnay be collected electronically; at least one half must be collected using traditional paper surveys, In order to utilize the electronic version of the survey, the City of Santa Ana will be required to provide any necessary hardware (e.g., iPads or other tablet computers), as well as Internet access for the hardware (Le,, a data plan or W i-Fi at the facility where the surveys are being collected). Americans for the Arts will provide a link to an electronic version of the audience -intercept survey that is customized for the City of Santa Ana. Americans for the Arts will not be responsible for issues with Internet connectivity. The City of Santa Ana should always have paper surveys available to use as a backup method in case the electronic version of the survey is not successful at a given performance/event/exhibit. A comprehensive data collection protocol will be included in the Study Welcome Packet to help the City of Santa Ana select an appropriately broad range of events at which to survey and to provide instructions on how to collect the audience -intercept surveys as efficiently and effectively as possible. In short, we expect audience surveys to be collected at a broad range of events (both paid and free activities that range across a variety of artistic disciplines). ESTIMATE OF THE TIME REQUIREMENT FOR TASK 4: We estimate that the City of Santa Ana will spend two minutes per completed audience -intercept survey during calendar year 2022. That estimate includes selecting the events to be surveyed, organizing the staff/volunteers to undertake the surveying process, actually collecting the surveys from attendees, and then returning paper surveys to Americans for the Ails. Based on the quota of 800 audience -intercept surveys to be collected in the City of Santa Ana, we estimate that the City of Santa Ana's To request a web -based contract via DocuSign, contact Ben Davidson (bdavidson r,artsusa.om). Alternatively, you may print/complete this document, scan/save it, and return it via email for approval.