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EXHIBIT A SCOPE OF SERVICES The Scope of Services includes the design, construction, maintenance, and operation of digital billboards at freeway locations and digital banners within the boundaries of the City of Santa Ana, as well as managing and selling the City's Advertising Inventory at all Advertising Sites. 1. Digital Billboards A. Site Location a. The City and the Company have identified four (4) City -owned sites as potential locations for the development of digital billboards. The City maintains the right to eliminate, substitute or add locations at its own discretion, provided that the placement of any new or substituted locations is mutually agreed upon by the Parties. The City has discretion to allow additional locations provided that any new locations shall be mutually agreed upon by the Parties. Any additional locations are subject to approval of the City Council. A listing of the selected sites is included in Table 1, Digital Billboard Sites Considered for Development, below. These selected sites for digital billboards have the potential to ensure optimum return on investment and rapid results through an effective marketing strategy. b. The Company shall be responsible for the evaluation of all potential sites for the freeway digital billboard locations. The evaluation and the determination shall include but are not limited to the following: Before the commencement of demolition, construction or development of any structures, digital billboards or other work of improvement upon an Advertising Site, the Company shall perform a Complete CEQA Review, subject to final approval by City. The Company shall be responsible the preparation of an Initial Study in association with the freeway digital billboards and any subsequent environmental documentation. The City shall determine the level of environmental review required. The Company shall be responsible for all costs associated with such review and compliance, if any, including noticing costs, filing fees, staff costs, administrative costs and consultant fees. ii. The Company shall comply with the City's requirements and all rules and regulations for electronic signs adopted by the Federal Highway Administration, United States Department of Transportation and CalTrans, and all other applicable regulations. iii. The Company's selection of Advertising Sites shall not be limited to a determination of the sites with maximal revenue generating potential based on visibility along the freeway and dwell time near the boards but shall also take into consideration environmental and aesthetic impacts, site selection, utility easements if any, and encumbrance responsibilities. Page 15 of 31