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ii. The development standards in Table 2, Digital Billboard Development Standards, below shall be applicable to all new billboards. b. Development and commissioning of each Advertising Site shall be completed no later than 12 months from the date that each respective ASLA is fully executed, provided there are no Significant Delays. E. Design Standards a. The City has the following design requirements for digital billboards: i. The words "Santa Ana" shall permanently appear on the billboard structure in a size large enough to be visible to drivers using the freeway. The precise location, size and font of the words shall be determined and approved by the City. ii. All ground -mounted equipment shall be screened from view at street level. The entire site occupied by the billboard shall be appropriately landscaped with groundcover and shrubs to the satisfaction of the City. iii. Each billboard must be oriented primarily for viewing from the freeway and shall be oriented, and adequately shielded, if necessary, to prevent the trespass of light and glare upon any residential land use, including those in mixed -use districts, as exists on the date of building permit issuance. iv. The billboard shall utilize an innovative billboard format, shall creatively use the latest in technology to ensure digital image quality, and shall use innovative architectural features and materials. v. All billboards shall (1) plainly display and be visible from no less than one hundred (100) feet, the name of Company and the billboard's identification number; and (2) display at the base of the sign the contact information for the Company. vi. Billboards projecting over a driveway or drive aisle shall have a minimum clearance of sixteen (16) feet between the lowest point of the sign and the driveway grade. No part of any billboard shall cross onto an adjacent property. vii. Billboards projecting over a pedestrian walkway shall have a minimum clearance of twelve (12) feet between the lowest point of the sign and the walkway grade. viii. All billboards not projecting over drive areas or pedestrian walkways shall have a minimum clearance of twelve (12) feet between the lowest point of the billboard and ground level. F. Lighting and Display Requirements a. The following lighting and display requirements apply to the digital billboards: i. Signs shall produce a maximum 0.3 foot-candles over ambient light levels. ii. The display brightness shall be controlled by a photocell or light sensor that adjusts the brightness to the required level based on ambient light conditions without the need for human input. Use of other brightness adjustment methods, such as timer- or calendar - based systems, shall only be used as a backup system. iii. The display shall be factory -certified as capable of complying with the above brightness standards. Such certification shall be provided to the satisfaction of the Executive Director of the Planning and Building Agency, or his/her designee. Page 18 of 31