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b. Development and commissioning of each Advertising Site shall be completed no later than 12 months from the date that each ASLA is fully executed, provided there are no Significant Delays. E. Lighting and Display Requirements a. The following lighting and display requirements apply to the digital banners: i. Signs shall produce a maximum 0.3 foot-candles over ambient light levels. ii. The display brightness shall be controlled by a photocell or light sensor that adjusts the brightness to the required level based on ambient light conditions without the need for human input. Use of other brightness adjustment methods, such as timer- or calendar - based systems, shall only be used as a backup system. iii. The display shall be factory -certified as capable of complying with the above brightness standards. Such certification shall be provided to the satisfaction of the Executive Director of the Planning and Building Agency, or his/her designee. iv. Company shall provide to the City, upon request, certification by or compensation for an independent Company to verify that the brightness levels of the electronic banner are in compliance with the requirements of this Section. v. All signs shall be equipped with a control system that, in the event of a display or control malfunction, "freezes" the display on either a single, unchanging message, or a blank screen. vi. Any sign area not comprising the electronic display panel is prohibited. This area includes, but is not limited to, static sign area, appendages, cutout letters, and figures. A frame surrounding the display panel up to twelve (12) inches in width shall be permitted; it shall not contain any sign copy or graphics and shall not count toward the sign area. vii. Where screen transitions are used, such transitions shall not give the appearance of moving text or images, and should use smooth effects, such as fades, rather than abrupt transitions. The sign copy shall not use flashing, intermittent or moving lights or produce the optical illusion of movement. viii. Each sign copy shall be displayed for a minimum of four (4) seconds. The still images may not move or present the appearance of motion and may not use flashing, scintillating, blinking, or traveling lights or any other means not providing constant illumination. Transition or blank screen time between one still image and the next may not exceed one (1) second. ix. All digital banners must comply with all applicable laws and regulations concerning brightness, including, without limitation, California Vehicle Code Section 21466.5, and as amended. F. Prohibited Features a. Digital banners shall not contain any of the following features: i. Moving parts. ii. Appendages, cutout letters, or figures that protrude beyond the flat surface of the sign face. iii. Lights that flash, shimmer, glitter or give the appearance of flashing, shimmering or glittering. Exceptions to this restriction include time, temperature and smog index units. Page 24 of 31