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iv. Walls or screens at the base of the sign, which create a hazard to public safety or provide <br />an attractive nuisance. <br />v. Copy that simulates any traffic sign or traffic control device in a manner that confuses <br />the public. <br />vi. Copy that duplicates any other content, displayed on the sign. <br />vii. Devices, which emit audible sound, or odor or particulate matter. <br />G. Maintenance and Monitoring <br />a. Company is responsible for maintaining each Advertising Site as initially permitted and <br />shall comply with City, County and State requirements. <br />b. Company shall ensure that the digital banners are operational and will guarantee the digital <br />banners have an uptime of 92.5%. <br />c. All digital banners shall be equipped with immediate shut off functionality to allow the sign <br />to be disabled in the event of a malfunction. <br />d. Company shall not allow any digital banners operated and maintained by the Company to <br />remain in a condition of disrepair. Company will use commercially reasonable efforts to <br />repair or replace the damaged banners within three (3) business days, but in no event, more <br />than fifteen (15) days. A banner shall be deemed to be in a condition of disrepair if it is in <br />need of replacement of defective or missing parts, has a broken or damaged sign face, or is <br />in need of repainting or cleaning. <br />e. Company shall submit a Lighting Monitoring Report to the Public Works Agency upon <br />installation, and at three-year intervals thereafter to confirm conformance with the lighting <br />requirements, herein. <br />f. Complaints about lighting will be investigated by the City, and if determined necessary by <br />the Executive Director of the Planning and Building Agency, the Company shall provide an <br />updated Lighting Monitoring Report within 72 hours of the notice from the City. The City <br />shall reserve the right to conduct digital banner lighting measurements. If the measured <br />luminance and/or illuminance exceed the data presented in the Company's Lighting <br />Monitoring Report, the findings of the City report shall prevail. All costs related to lighting <br />measurements and/or adjustments or repairs shall be borne by the Company. <br />Page 25 of 31 <br />