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a. Increase outreach efforts for AlertOC signups.n <br />b. Provide outline to Santa Ana Project Manager for approval <br />Santa Ana shall: <br />a. Provide final approval of micro -campaign overview <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />Objective: Develop an effective messaging and outreach strategy to educate residents <br />on the importance of enrolling in the evacuation text alert system through promotional <br />videos. <br />Task Description: Research, identify and craft messaging, outreach, and video <br />strategy to drive up enrollment in evacuation text alerts. This task includes: <br />a. Mapping out effective messaging and calls to action <br />b. Identifying partners and spokespeople to participate in the videos <br />c. Identifying additional partnerships <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographics and geographic <br />targeted areas. <br />b. Identify spokespeople <br />c. Begin to execute strategy in accordance with the approved plan. <br />d. Provide messaging options and taglines for marketing/advertising <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of July 2022. <br />In <br />