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This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of August 2022. <br />TASK 7: MICRO CAMPAIGN: EMERGENCY KITS <br />Objective: Plan, develop and outline micro -campaign concept for residents to easily <br />assemble a ReadyOC emergency preparedness kit for their home, work and car. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in <br />their respective entirety. <br />TASK 7-A: MICRO CAMPAIGN: EMERGENCY KITS: PARTNER DEVELOPMENT <br />Objective: Plan and develop a messaging and outreach strategy to increase the <br />numbers of partners who are interested in supporting ReadyOC and the emergency <br />preparedness kit micro campaign. <br />Task Description: Develop a timeline, outreach and messaging strategy to potential <br />partners to increase awareness and support amongst partners. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create an outline for messaging and outreach to support our campaign's efforts <br />to increase partner awareness for preparedness. <br />b. Provide messaging options and taglines for marketing/advertising <br />Santa Ana shall: <br />c. Provide approval of messaging and outreach strategy <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be the end of July 2022. <br />FIE <br />