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EXHIBIT A-1 <br />FY 2022-23 READYOC STATEMENT OF WORK <br />General Information: <br />The following Statement of Work (SOW) defines the principal activities and <br />responsibilities of all parties for public outreach services to support the ReadyOC (ROC) <br />Emergency Preparedness Campaign. This scope of work shall stand as an agreement <br />between the City of Santa Ana (here -in -after Santa Ana) and Communications LAB <br />(here -in -after Comm LAB) for the contracted period. <br />Comm LAB will supply the following services: <br />Marketing: <br />Brand Management <br />Collateral (fact sheets, brochures, trifolds,etc.) <br />Digital Communications <br />Website Maintenance <br />Newsletter Development <br />Social Media <br />a. Content Development <br />b. Graphic Design <br />c. KPI reports <br />Advertising: <br />Media: <br />Social/Search ads <br />Paid Advertising <br />Broadcast news promotions <br />Media/corporate promotions <br />Publicity Service Announcements (PSA) <br />Media Training <br />Public Information Support (S4) <br />Outreach -Education -Partnerships: <br />Local Stakeholder Outreach <br />Elected Officials Outreach <br />Partner Outreach <br />Project Management <br />Project Administration Services <br />Routine Meeting with S4 Strategy Team <br />