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c. Collect necessary collateral <br />d. Develop assets (graphic designs, lower thirds, etc.) <br />e. Post production and finalize video <br />f. Post and promote on social media <br />Responsibilities: <br />Comm LAB shall: <br />a. Create videos to appeal to the selected demographic <br />b. Present videos to and seek approval of Santa Ana Project Manager <br />c. Distribute videos in accordance with the approved plan <br />Santa Ana shall: <br />a. Provide necessary information and collateral. <br />b. Approve videos for distribution. <br />Completion Criteria: <br />This task is considered complete upon the fulfillment of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of October 2022. <br />TASK 5-113: MICRO CAMPAIGN: CYBER SECURITY: COLLATERAL DEVELOPMENT <br />Objective: Develop cyber security collateral that is conducive to SafeOC's approved <br />content that will engage and reach our targeted demographics. <br />Task Description: Create and develop collateral to help promote SafeOC's cyber <br />security micro -campaign. <br />a. Identify the number of assets to be developed <br />b. Develop content for collateral materials <br />c. Create any needed graphic design and/or assets for collateral <br />d. Work with Santa Ana Project Manager on approval <br />Responsibilities: <br />Comm LAB shall: <br />a. Create collateral to promote cyber security on behalf of SafeOC. <br />b. Present collateral to and seek approval of Santa Ana Project Manager <br />18 <br />