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Exhibit A <br />Nette Pletcher, Founder <br />Beez Kneez Creative <br />2020 Froude Street <br />San Diego, CA 92107 <br />(208) 340-8281 <br />nette@beezkneezcrea6ve.com <br />Scope of Work <br />-0 <br />R E, EZ h\EEZ CRE kTINE <br />During the period of 15 September 2022 through 30 June 2023, Beez Kneez Creative will provide <br />consulting services for the City of Santa .'kna that will be utilized for the development of the <br />Community Connections: The Zoo & You programmatic series, including but not limited to: <br />Part I: Developing Education Programs <br />A. Create interpreter training modules <br />1. Prepare outline of topics <br />2. Research interpretive training resources <br />3. Develop modules for interpreter training <br />DELIVERABLE: Interpreter Training Modules <br />B. Create summer camp curriculum <br />1. Using template developed for Kindergarten camp, prepare full -day, week-long camp <br />curriculum overviews for grades 1-6 <br />2. Include ideas for resources and activities <br />DELIVERABLE: Summer Camp Curricula for K-6 <br />Part II: Promoting Education Programs <br />A. Create marketing strategy for education programs. <br />1. Analyze data from community survey <br />2. Prepare marketing strategy that aligns results from community s=ey with communication <br />channels (member emails, social media, news media) and promotional opportunities (e.g., <br />NextDoor, neighborhood schools, Parks Dept, local cultural organizations, etc.) <br />DELIVERABLE: Education Programs Marketing Strategy <br />B. Investigate scaling of the K-6 school partnership education program <br />1. Prepare interview questions for Carver Elementary grade teachers <br />2. Conduct interviews with teachers to understand what they value most about the zoo's program <br />and what could be improved <br />3. Design embedded assessments for K-6 students <br />4. Analyze results of student assessments <br />5. Provide recommendations for scaling and marketing education programs at different schools <br />DELIVERABLE: Recommendations for scaling up the <br />school partnership education program <br />